Beauty trends in 2025 are all about self-expression and innovation, and Ulta is the go-to destination for diving into the latest must-haves. This year, glowing skin and bold looks are taking center stage, with products like hydrating serums, vibrant eyeshadows, and frizz-taming haircare leading the charge. Shoppers are obsessed with multi-use items—think tinted moisturizers with SPF or lip-and-cheek stains that save time and space in your routine.
One standout trend is the rise of “clean beauty,” where natural ingredients meet high performance. Brands stocked at Ulta, like Tarte and Drunk Elephant, are flying off shelves with their eco-friendly formulas that promise dewy, healthy skin. Another hot topic? Tech-infused beauty. LED masks and microcurrent devices are popping up alongside traditional favorites, offering salon-quality results at home. Haircare’s getting a glow-up too, with serums that banish breakage and add shine stealing the spotlight.
Color is king this season, especially with spring vibes in full effect as of March 2025. Pastel nail polishes, electric eyeliners, and glossy lips are everywhere, encouraging beauty lovers to experiment. Ulta’s shelves are brimming with these treasures, from budget-friendly finds to luxe splurges. The 21 Days of Beauty event is also a fan favorite, dropping daily deals that make it easy to snag trending products at a steal.
Whether you’re refreshing your skincare lineup or hunting for that perfect peachy blush, the options are endless. Picture yourself glowing with a new serum or rocking a bold lip—the tools to make it happen are out there, waiting to be discovered. Beauty enthusiasts are already scouring Ulta’s aisles and online pages for the latest drops. Why not join them and see what’s sparking joy this season?
